The first Christmas retail advert of the year will be shown on our screens tonight.
The war of the Christmas ads is about to begin, with stores such as John Lewis and Marks & Spencer spending millions of pounds to impress the public.
But Argos has taken the leap of being the first retailer to share its festive offering on our screens, and you can watch it during Coronation Street on ITV, and Gogglebox on Channel 4 from 9pm.
As reported by Belfast Live, the advert features a mischievous “fool” determined to ruin Christmas by causing chaos at people’s homes.
The little creature, which has bells hanging from its long ears, breaks fairy lights and unwraps presents, as families desperately try to put the finishing touches to their festive preparations.
Just when it seems the fool’s ruinous deeds will never end, an Argos Fast Track delivery driver comes to the rescue.
The driver gives the pesky creature a swift boot into his van, where it lands among an army of its own kind, who have also been on a quest to ruin Christmas.
Gary Kibble, marketing director at Argos, said: “Families across the UK work really hard to make their Christmas special, so when something doesn’t go to plan it feels as though there’s a mischievous force working against them.